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The score ranges from 1 (least popular) to 100 (most popular).An estimate of the traffic that competitors are getting for this keyword.Get free, customized ideas to outsmart competitors and take your search marketing results to the next level with Alexa's Site Overview tool.Discover even more ideas with a free trial of Alexa's Advanced Plan.Easy-to-Rank Keywords This site does not rank for these popular keywords, but they could if they wanted to.Relevance to this Site An estimate of how relevant a keyword is to this site.
If competitors are gaining traffic from the keyword, this may be a good investment opportunity.
The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.
The score ranges from 1 (least relevant) to 100 (most relevant).
Avg Traffic to Competitors An estimate of the traffic that competitors are getting for this keyword.
The score is based on the popularity of the keyword, and how well competitors rank for it.