Building dating site
In fact, one company in the dating space saw a double-digit conversion growth after implementing the Mc Afee SECURE service.Take a look at how these dating websites are using the Mc Afee SECURE trustmark to build trust and increase conversions.
Real Mature Singles.com, a dating service focused on the US, Canada, and Australia, also displays the Mc Afee SECURE trustmark on their homepage.
If it happens, the move will make it easier to turn Match into a separately traded company, a strategy Diller used before.
IAC previously spun off travel service Expedia in 2005.
All told, the dating services industry is expected to generate .1 billion this year, and nearly 70 percent will come from the thousands of dating websites across the globe.
But even though the industry as a whole is growing, not all online personals sites are created equal, and analysts say only a select few make for good investments.